Then a few friends got involved.
What started as two became a bunch of friends — a designer, a couple of engineers, a DevOps person — who saw what this could be and wanted in. Friends who happened to have exactly the right skills, and who happened to share the same belief that something interesting was happening here.
The product you're looking at today was built that way. Every architectural decision, every design choice, every line of copy — in conversation with Claude, and with each other.
Claude, everywhere you are.
We started thinking about screens. A morning brief on the iPad in your kitchen. Today's specials on the display behind the counter. A meeting agenda on the monitor at your desk.
But screens were just the beginning.
SimSense gives Claude a URL. And a URL can be anywhere — a message in Slack, a link in WhatsApp, a tab open on your phone, a screen by your bed. A sim is a display. It's a living page that Claude made for you, that lives wherever you need it, that updates when the world changes.
The simple idea is this: Claude shouldn't have to wait to be asked. It should be able to reach you — with something useful, something beautiful, something made just for your moment — wherever you happen to be.
AI and humans, building together.
We're not interested in AI that replaces people. We're interested in AI that amplifies what people can do — that makes the creative leap faster, the useful thing easier, the beautiful thing more possible.
SimSense exists at that intersection. Every sim is a collaboration. You bring the idea, the context, the taste. Claude brings the speed, the craft, the reach. Together you make something neither could alone.
We think that's what the best of this looks like. And we're just getting started.
About Dane
Dane Atkinson has spent his career at the intersection of technology and the physical world — building companies, leading engineering teams, and obsessing over how digital tools can make real life better.
SimSense is his attempt to give AI a genuine presence in that real world. Built openly, built collaboratively, built with Claude.
Vermont, 2025.